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News - 2008 June |
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Rent IT join forces with E-Rento |
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As a supplier by rental, hire and leasing of Computers, displays, laptops and a lot more into the rental market Rent IT is well aware of the speed with which IT technology moves. Equally so Rent IT has to maintain a watchful eye on how marketing & sales technology moves. |
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In this rapidly changing market numerous new marketing strategies are proposed on what seems an almost daily basis. Many of these however have little chance of success or there costs are well beyond existing existing products offering little return for investment. |
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One recent approach that did impress the Rent IT team however was that from a company called E-Rento.
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As a customer gateway to a whole range of rental products the E-Rento web site is aimed more at the business user, the ideal target market for Rent IT. On their site Rent IT are able to display a whole range of products, complete with pricing & specifications allowing customer to browse the range of the products on offer. Once the customer has made a decision they can immediately E-Mail Rent IT via the site to confirm availability and costs. |
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The E-Rento model is attractive to Rent IT on a number of levels- |
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E-Rento is an established company in this arena. Whilst new to the UK they are well established in other areas of Europe and the USA. With this level of experience successful promotion, and long term support, of there web site is guaranteed.
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E-Rento do not promote "marked up" pricing like some "front end" web sites. The customer pays exactly the same price as if he had landed directly on the Rent IT web site. |
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Unlike many promotions sites E-Rento do not demand a large up front fee (OK there is a small set up fee but a fraction of many of there competitors) on the basis of promises of vast increases in customer levels based on unsubstantiated claims. E-Rento are willing to put there trust in there sites ability by only getting real income when we, the supplier, secures an order. Yes that right! Payment is not based on how many click through's etc but on real business coming through the door. If only all promotional web sites were prepared to do this we might see a massive upheaval in the market and a vast reduction in useless directories and price comparison sites. |
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Of course only time will tell and of course Rent IT will be monitoring progress closely, however nothing ventured, nothing gained as they say.
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